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Amara Okonkwo

Streaming, advertising, and digital platforms are Amara Okonkwo’s way into the wider conversation about culture and power.

Business Correspondent

Independent editorial contributor focused on workplace culture, creative economy, founders, media trends.

Articles by Amara Okonkwo

Chart contrasting pre- and post-2020 US productivity growth trends

US productivity defied the gloom — and economists still argue about why

Amara Okonkwo

Chart of annual US IPO counts with 2021 peak, drought, and reopening

The IPO window reopened — for companies that didn't need it

Amara Okonkwo

Chart of a simple founder sales pipeline with stage conversion rates

Technical founders don't hate sales — they hate what sales was taught as

Amara Okonkwo

New franchise owner training staff in a service storefront

Franchising is booming — because buying a boss beats job hunting

Amara Okonkwo

Founder recording a video while colleagues work behind glass

The founder-influencer playbook pays until the platform does something

Amara Okonkwo